At the 2008 SHOT show, Federal announced a new load for the .327 Federal Magnum: the EMFJ. The EMFJ, or Expanding Full Metal Jacket, bullet is a bullet that has an internal rubber piece that collapses when the bullet impacts the 
target, allowing the front edge to widen, expanding to a width much greater than the unfired bullet. Unlike a hollow point design, it is literally impossible to “plug” it with any material, thereby guaranteeing expansion.
Federal is already loading the HydrShok and a soft point round for the .327 Magnum. Federal’s sister company, Speer, is also loading the Gold Dot bullet in a .327 Federal Magnum offering.
Other articles that will amaze you:
While I don’t doubt that this will be an effective cartridge, what chance does it have in an already-crowded market with so many other good cartridges that are well established?
Is “lower recoil than a .357″ going to be an effective selling point?