The idea is this: to break open the segment of the back-up gun/self defense market that is currently occupied by the five-shot .38/.357 revolvers. How do they expect to make inroads into this lucrative market niche? By developing a more powerful cartridge than a .38 Special, and make room for six rounds in the cylinder.
This is how they have done it: they have married the venerable .32 caliber handgun bullet with the higher pressures allowable due to the strength of modern metallurgy. The end result? How about a 115 grain Gold Dot running at 1300 fps out of a 3″ barrel? Oh, and that is with a 20% reduction in recoil as compared to a .357 Magnum.
That isnâ€™t too shabby.