My reviews are not like anything else you will see on the internet or in a magazine: they are honest.
The sad truth in the publishing world is that advertising drives the editorial content at many – if not most – media outlets. This is true for both online and traditional media.
Because of this, you may not get the straight story on any particular gun or bit of shooting gear. After all, if manufacturer X accounts for 10% of your revenue, will an editor risk losing that account just to print an article that says one of their products failed to perform? Sadly, we all know what the most likely answer to that question is.
Too many reviews are “bought and paid for” by companies who find a publisher willing to take the money. GunsHolstersAndGear.com is not one of those places.
Who I Work For
My readers are my customers. That means the reviews I do are for you, not the manufacturer.
You are the person I work for. I serve you.
It is my goal to provide you with the absolute best information on any shooting product or service you are interested in. Money and time are finite resources, and I want to make sure that you have good information with which you can make purchasing decisions.
It is my policy to conduct fair and honest reviews giving no special benefit to any manufacturer who submits a product for testing.
I have always done reviews that were fair and honest. However, in an effort to provide even greater value to you, I’ve established certain review criteria for different classes of products. Additionally, I actively seek input from you – the reader – in what I can do to improve the reviews on the site.
How each gun or other item is tested will be explained in the review. Additional information on the testing of guns can be found here. Likewise, detailed information on the testing of flashlights can be found here.
Many of the reviews will have a star rating assigned to them. These are based on objective observations ( ex: the firing pin broke, the gun would not feed specific ammunition) and subjective evaluations (ex: the warning etched into the slide is unsightly, the grip is uncomfortable) of the piece of gear being evaluated. These are the guidelines I follow when assigning a star rating to an item:
one star: Product not recommended. One star means a failure of the product in some significant way. The product may be completely inoperable or so error prone to make it unsuitable for its intended purpose.
two stars: Product not recommended. Two stars means minor, repeated failures in its intended purpose, a failure to live up to a manufacturer’s claims, or the product functions but is grossly overpriced for the level of performance offered.
three stars: Product recommended. Three stars means the product meets expectations based on the manufacturer claims. The pricing of the product is generally in line with comparable products of a similar quality.
four stars: Product recommended. Four stars means the product generally exceeded the expectations of the reviewer and/or claims by the manufacturer. The product is built better or performs better than comparable products in the marketplace. The equipment reviewed may be moderately less expensive than comparable products.
five stars: Product highly recommended. A product receiving five stars is considered an exemplary product in the category. Very few products will receive a five star rating. The reviewed product significantly exceeded reviewer expectations and/or manufacturer claims. The reviewed item represents an outstanding value and exceeds the quality/performance of comparable products. A five star product set the example for other products to follow.
Products that fail during testing, but are repaired by the manufacturer under their warranty policy may still be determined to be recommended. However, they will not be eligible for a five star rating.
How to Submit a Product for Review
Products submitted for review are not guaranteed a review, nor are there any guarantees about when the review will be published. I try to review most products within 90 days, but I am not always able to make this happen due to a variety of external factors.
How an item is tested and evaluated will be detailed in the review.
If a product fails during testing, it will be returned to the manufacturer per the normal warranty procedures. The failure will be noted in the review, along with how well the company’s customer service department handled the repair or replacement.
Anyone wishing to submit a product for review may do so by contacting us. All products submitted for review become the property of GunsHolstersAndGear.com. If an item for review is to be a loan only, the details (time frame, return shipping, etc.) must be worked out in advance of shipping the item.
All reviews will note if the product was provided by the manufacturer or privately acquired. Additionally, all reviews will clearly note a special relationship, if any, between the author, the website and the manufacturer.
GunsHolstersAndGear.com is a ‘for profit’ entity. Reviewing firearms and other gear is what feeds my family and keeps the lights on. I do not charge anyone a single cent to read my reviews and other articles. However, it is my hope that if you find value in my work that you will share the site with your friends and make a purchase through one of my Amazon affiliate links.
At the time of this writing, the majority of the site revenue is generated through affiliate links to Amazon.com. A small portion of the site income is derived from Google Adsense advertising. Future revenue streams may include other forms of advertising and affiliate relationships, but they will always be disclosed.
Some links from this site to Amazon.com are affiliate links. This means that if you click on the link and subsequently buy a product on Amazon, I will receive a small commission – typically between 4-10% of the purchase price.
Google is an advertising company, a fact that many people do not realize. They earn money by acting as a broker between manufacturers and publishers to place advertising on websites. This program is called Adsense.