Review Policy

My reviews are unlike anything else you will see on the internet or in a magazine: they are honest.

The sad truth in the publishing world is that advertising drives the editorial content at many – if not most – media outlets. This is true for both online and traditional media.

Because of this, you may not get the straight story on any particular gun or bit of shooting gear. After all, if manufacturer X accounts for 10% of your revenue, will an editor risk losing that account just to print an article that says one of their products failed to perform? Sadly, we all know what the most likely answer to that question is.

Too many reviews are “bought and paid for” by companies who find a publisher willing to take the money. is not one of those places.

Who I Work For

My readers are my customers. That means the reviews I do are for you, not the manufacturer.

You are the person I work for. I serve you.

It is my goal to provide you with the absolute best information on any shooting product or service you are interested in. Money and time are finite resources, and I want to make sure that you have good information with which you can make purchasing decisions.

It is my policy to conduct fair and honest reviews giving no special benefit to any manufacturer who submits a product for testing.

Testing Parameters

I have always done reviews that were fair and honest. However, in an effort to provide even greater value to you, I’ve established certain review criteria for different classes of products. Additionally, I actively seek input from you – the reader – in what I can do to improve the reviews on the site.

How each gun or other item is tested will be explained in the review. Additional information on the testing of guns can be found here. Likewise, detailed information on the testing of flashlights can be found here.

How to Submit a Product for Review

Products submitted for review are not guaranteed a review, nor are there any guarantees about when the review will be published. I try to review most products within 90 days, but I am not always able to make this happen due to a variety of external factors.

How an item is tested and evaluated will be detailed in the review.

If a product fails during testing, it will be returned to the manufacturer either through the contact that provided the product or through the normal warranty procedures. The failure will be noted in the review, along with how well the company’s customer service department handled the repair or replacement. If the company declines to take the product back, cuts off communication or is otherwise unresponsive, that will be noted as well.

Anyone wishing to submit a product for review may do so by contacting us. All products submitted for review become the property of If an item for review is to be a loan only, the details (time frame, return shipping, etc.) must be worked out in advance of shipping the item. Items for loan will be tested in the same way as any other product: drop tests, water intrusion tests, etc. will all be performed.


All reviews will note if the product was provided by the manufacturer or independently acquired. Additionally, all reviews will clearly note a special relationship, if any, between the author, the website and the manufacturer. is a ‘for profit’ entity. Reviewing firearms and other gear is what feeds my family and keeps the lights on. I do not charge anyone a single cent to read my reviews and other articles. However, it is my hope that if you find value in my work that you will share the site with your friends and make a purchase through one of my affiliate links.

At the time of this writing, the majority of the site revenue is generated through affiliate links. Future revenue streams may include other forms of advertising, but they will always be disclosed. Refer to the privacy policy for additional information.