Hornady announced the addition of several new products at the 2014 SHOT Show in Las Vegas. Hornady has earned one of the finest reputations in the industry for producing some of the most accurate and high quality ammunition on the market. These new additions look to add to that reputation and open up new possibilities.
One of those new products is the Custom Lite line of ammunition, which claims to reduce recoil 25-40% from standard loads, as well as reduced muzzle blast. Using slightly lighter bullets and modified propellants, Hornady claims a significant recoil reduction can be accomplished. This line is a great way to introduce new shooters, those shooters with smaller frames, or shooters with physical hinderances to larger caliber rifles that they would likely be prevented from shooting with standard cartridges.