I don’t much care for pink guns. Â Too many of them are simply the standard model firearm, dipped in pink and marketed as a “gun for girls.” Â However, I do like pink guns with attitude. Â That is exactly what Smith & Wesson is selling through Talo Distributors.
S&W is making two custom versions of the company’s M&P15-22 rifle. Â Both are in “pink platinum” finish. Â Pink platinum is the same finish that the custom Walther P22 pistols were made in last year. Â I liked the paint scheme on the Walther, and I like it even more on the M&P15-22.
The “standard” pink platinum M&P has an M4-type adjustable stock, quad rail handguard, 16″ threaded barrel, A1-type flash hider and a 25-round magazine. Â The receiver has a full length Picatinny rail, which allows the easy installation of optics if the standard iron sights aren’t your cup of tea.
The other S&W rifle is a version ginned up for the less-free states. Â It has a fixed stock, 10 round magazine and a non-threaded barrel (without flash hider, of course). Â It does have the full length Picatinny rail on the top of the receiver and a quad rail handguard.
These pink guns have attitude, which is exactly what I think the gun companies need to have when it comes to firearms design for women.
Smith & Wesson expanded the color palette in the M&P15-22 line. In addition to the above Pink Platinum, the company is now offering guns in the following colors:
- Purple Platinum
- Harvest Moon
- Realtree APG
- Flat Dark Earth
- tan and black (similar to the Tiger Stripe pattern)
Also, it appears that the guns are regular catalog items and no longer exclusive to Talo Distributors.
A good friend of mine purchased an M&P 15-22 for his daughters. Having interesting colors like these can help interest kids in recreational shooting. Anyone can have a black gun, but a little boy or girl with a special paint color or pattern can feel that they have their own stake in the sport.
Smith & Wesson will be adding a splash of color to the M&P15-22 line of rimfire rifles in 2014. Â The guns will soon be available in a black and tan combination, Pink Platinum, Purple Platinum and Harvest Moon Orange. Â Pink Platinum, Purple Platinum and Harvest Moon Orange are patterns developed by Moon Shine Attitude. Â The patterns have become quite popular, and are now found on guns from a variety of manufacturers.
If you are not already familiar with the line, the M&P15-22 rifles are AR-style .22 LR rifles. Â While there are a variety of AR-looking guns on the market, some of them do not have controls that are even remotely similar to an actual AR-15. Â The M&P15-22 rifles have similar controls including a working charging handle. Â While not perfect for training, the M&P15-22 is not a bad alternative to throwing .223 Rem ammo down range.
While pink, purple or even orange guns might not be your thing, I think it helps normalize the gun culture. Â Not everyone is looking to be a mall ninja or Navy SEAL. Â Giving people factory options for a small degree of personalization will probably serve all gun companies well.