Shooting Gear

New Magazine Release Buttons for Smith & Wesson M&P

LFArms mag release

Live Free Arms (LF Arms) announced a pair of new magazine release buttons for the Smith & Wesson M&P line of pistols.  One release is a standard length, while the second is an extended length release button.

The LF Arms release buttons are machined metal – not plastic – and have a Melonite finish.  MSRP is $26.95 for either button.  The buttons will fit all of the M&P pistols except the Shield and Bodyguard models.


Smith & Wesson Posts Another Record Quarter; Looks to Future

Smith Wesson LogoFresh off record breaking profits in the first quarter of fiscal 2013, Smith & Wesson is looking to the future, reducing operating costs and gearing up for increased production of the M&P pistol line.

According to a press release from Smith & Wesson, Q1-2013 (ending August 31, 2012) was quite good for the company with record net sales and profits plus a reduction in operating costs.

Key Points

  • net sales of $136 million, up more than 48% from Q1-2012
  • gross profit of $51.3 million, or 37.7% of net sales
  • gross profit up from $26.5 million in Q1-2012
  • operating expenses down by $1 million when compared to Q1-2012
  • net income a record $18.9 million, up from $2.3 million in Q1-2012
  • cash on hand at end of Q1-2013 was $60.5 million
General Information

S&W: Record Quarter, Record Year

Smith Wesson LogoSmith & Wesson announced a record quarter and record year for sales and income.  Here are the highlights:

  • For the quarter ending April 30, 2012, S&W’s sales were up almost 28% year over year.
  • For the quarter ending April 30, 2012, S&W’s income was $17.8 million.
  • For the fiscal year ending April 30, 2012, S&W produced a record number of units, generated a record amount of cash and brought in a record amount of income ($26.4 million).

For anyone who tracks Apple stock, these numbers seem anemic, but for Smith & Wesson, they are very good indeed.

According to a Smith & Wesson press release, these records were driven largely because of the popularity of the M&P line of pistols and rifles.  The M&P continues to nibble away at Glock’s share of the law enforcement market, and more and more consumers are flocking to the guns.  Read a few of the popular gun blogs out there and you’ll see that everyone is drinking to Kool-Aid.


Smith & Wesson’s Focus on M&P Line

Smith & Wesson M&P AdvertisementSmith & Wesson is launching a new offensive in an effort to expand the M&P pistol line’s market share according to recently released documents.  New advertising and new guns are a significant part of the company’s new marketing push.

Grow the M&P

In an PowerPoint presentation dated February 2012, Smith & Wesson lists as their “Major Focus” the growth of the M&P pistol’s market share.  Part of their growth strategy includes “increased consumer advertising” and “increasing capacity to satisfy growing orders.”

An example of the increased advertising in shown on the right.  This is a S&W ad from the current issue of American Cop magazine.  The full page advertisement highlights many of the features that both individual shooters and law enforcement agencies would be interested in.

Additionally, according to the presentation, Smith & Wesson will increase support of their dealers with “strong merchandising materials,” training for armorers and something they call the “On-The-Hip Program.”


S&W M&P15-22P Pistol

sw_mp15-22p_01aSmith & Wesson announced a new AR-style pistol chambered in .22 LR: the M&P15-22P.  The M&P 15-22P is a polymer framed semi-auto pistol based on the S&W M&P 15-22 rifles.

The new S&W handgun has a 6″ carbon steel barrel with a 1:15 twist, and weighs 51 ounces (unloaded).  The detachable magazine holds 25 rounds of .22LR ammunition.  This is the same standard capacity magazine that is used in the M&P15-22 rifle.  So, if you have one of those, you can swap mags between the two guns.

The M&P 15-22P features a full-length optics rail along the top of the gun, and a mini-quad rail for lasers, lights, can openers and Romulan cloaking devices.  A swivel point attachment is also included for attaching a single point sling.