Crimson Trace is making pink versions of their lasers for the Smith & Wesson J-frame and the Ruger LCP. Â According to Crimson Trace, these pink lasers are part of the “…ever-growing number of products aimed squarely at the female market…” Â Crimson Trace stated they had customers asking for their products in colors other than black, and some female customers specifically requested pink.
While I have no doubt that pink was requested by some women, I have to wonder about the stereotypical choice of pink matched to small guns that I have seen many ignorant men push onto women as a self-defense gun. Â I’m sure you’ve heard the “Little gun for the little lady” BS before. Â I know I have seen it more times than I care to recall.
Maybe the marketing research done by Crimson Trace supports the decision to offer pink on just these two pistols.