2012 SHOT Show

2012 Media Day at the RangeGunsHolstersAndGear will be at the 2012 SHOT Show this year.  This marks the fourth straight year of our attendance and reporting from the floor of the show.  As with prior years, we will bring you news, photos and videos of all the new guns and gear months before most of the magazines will publish anything about them.

Of course, SHOT Show rumors may also find their way onto the site.

The SHOT Show, or Shooting Hunting and Outdoors Trade Show, is an industry event sponsored by the National Shooting Sports Foundation.  The SHOT Show is the largest firearms trade show in the United States, and one of the largest trade shows of any kind in the US.

A major part of the SHOT Show is the law enforcement and tactical equipment section.  The police gear will be reported on over at BlueSheepdog.com:  police gear at the 2012 SHOT Show.  For all other firearms, shooting and related information stick around right here.

2012 SHOT ShowPre-SHOT Show Announcements & Rumors

Media Day at the Range - SHOT Show

2012 Media Day at the Range

Ruger LCR booth

2012 SHOT Show

Show Wrap Up and Final Thoughts

The 2012 SHOT Show ended yesterday, but we are nowhere near done with reporting on the show.  All of our writers have stacks of notes and gigs of video and photos to publish during the next few weeks, so stick around.

2012 SHOT Show Surefire

General Thoughts

More than 61,000 people attended the 2012 SHOT Show: a record attendance.  When taking a cab to dinner one night, the driver showed us the list of conventions that they are given.  According to “official” projections, the SHOT Show was supposed to bring about 45,000 people to town.  It would seem that guns are hugely popular in spite of (because of?) a down economy.

Internet Media

There is still quite a bit of anti-internet media sentiment among some manufacturers and the traditional media.  “Blogger” is a pejorative term, and applied to anyone operating online.  With little exception, all of the online media I dealt with during the week were extremely professional and patient.

A few companies “get it” when it comes to social media and online media.  Finding them on the show floor was refreshing, and you can expect to see a few of them coming on board with sponsorships here over the next few months.

I was sitting in the airport with another writer on Friday and overheard the conversation between two executives from one of the most popular firearms manufacturers.  Their discussion:  How do we tap into the internet media?  Even though they were entrenched in “old school” approaches to media, it was clear to them that their customers were online, not watching TV or reading magazines.


The NSSF put on a great show.  They managed to take the population of a small city, channel them into a single convention center and make sure everyone had a productive show.  Problems will always pop up, but the NSSF does an exceptional job of promoting and running the event.  Without them, there would not be an SHOT Show.